What comes after marketing in B2B? [exclusive invite]
Join me for a private screening on what’s changing in B2B marketing — and what might come next.
Most marketing teams aren’t ready for what’s coming next.
Over the past 15 months, I’ve had the chance to work closely with AI-native founders building from day zero, as well as growth-stage CMOs trying to adapt in real time.
At the same time, my podcast and newsletter have given me access to a broader set of perspectives—investors, recruiters, operators—people seeing this shift from completely different angles.
Across all of those conversations, one thing is becoming clear:
Marketing as we know it is ending.
On April 22 at 10:00 AM PST, I’m hosting a private screening where I’ll walk through what I’m seeing—and share a working hypothesis for what comes next.
I want to do three things in this session:
1. How we got here.
Why marketing was already starting to break long before AI, and the underlying dynamics that have been building towards this moment.
2. What’s happening now.
How AI is reshaping roles, workflows, and the way companies go to market—faster than most teams are prepared for
3. What (might) come next.
A proposal for what replaces the traditional marketing function, and how companies might grow in the aftermath.
If you’re a founder, operator, or marketing leader trying to make sense of where this is all going, I think you’ll find this valuable.
Would love to have you in the room.
Thanks,
Anthony
P.S. I won’t be sharing this publicly or turning it into a post afterward—this is the only place I’ll walk through this thinking in detail.